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Posts Tagged ‘viral-marketing’

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New Nine Inch Nails Viral Campaign Proving Media 2.0’s Reach

Posted on 21 February, 2007 at 11:37pm with 1 comment »

As the Nine Inch Nails viral campaign continues, its brilliance is starting to show. Nevermind the released tracks or the storyline being concocted for this campaign – do not get me wrong, they are both amazing – but that is entirely beside the point of this article.

With a few small websites, a couple flash drives containing MP3 files, and a whole boat-load of creativity, this viral campaign has caught fire – with three articles hitting the front page of Digg and tons of buzz generated elsewhere (online and offline). The Year Zero viral campaign has definitely succeeded and continues to draw attention much longer than the usual “marketing spikes” do. From my view, this is a major score for the media 2.0 corner. With the media/advertising blitz of the Super Bowl still resonating I thought it would be interesting to see how the marketing campaigns of media 1.0’s Goliath compared to the Nine Inch Nails viral project.
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Daily Delicious – Nine Inch Nails New Album Spawns Abstract Web Sites

Posted on 14 February, 2007 at 1:21pm with 8 comments

Here I was, just about to write about microformats, when this came along…

A new Nine Inch Nails album is coming out in April. Thanks to our good friend Kellie, and her great link comment, I learned about a series of abstract websites pertaining to the theme and (from the rumors) storyline of the new album. To say the new album is political is like saying the sun is warm – just a warning to those of you that do not enjoy politics. Yes, I know, this has been done before. Yes, I know, this is a form of marketing. Still, the tone and the way it comes off just seems different than other viral marketing campaigns.

A lot of people are not big fans of viral marketing. I, however, see a great beauty to it. Most viral marketing I have been exposed to is quite creative and engages the user’s imagination. On top of it, it is much less money-driven than traditional advertising methods. With viral marketing, success is dependent on the individual to appreciate it enough to want to share it. Traffic and buzz can be artificially generated, but I have noticed that method tends to fizzle out very quickly if there is not a genuine interest from the public. I rather like the idea of marketing that is depends on the public’s interest rather than cash. I see how this project can turn people off. Still, for myself, I find it absolutely fascinating.

UPDATE – New Nine Inch Nails song found on a usb drive in a bathroom in portugal. This is getting cooler and cooler by the minute. In case the URLs hosting the MP3 die, you can download it from Some Random Dude (sorry, this is absolutely killing my bandwidth).

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