This American Life Coming to Showtime – The Only Real Reason To Own a TV Nowadays

This American LifeMany of you who know me are well aware that my wife and I do not own a TV – nor do we plan to get one in the foreseeable future. However, after hearing the radio show This American Life was coming to Showtime as a TV series, I personally felt the slightest twinge to jump on the boob-tube bandwagon. It is no surprise to me that a channel such as Showtime would create such a series – frankly, anything resembling This American Life would never survive on network or basic cable TV. On a side note, I find it hilariously predictable how much better the website is for the Showtime version of This American Life than its public radio equivalent. To be expected I guess.

My wife and I have been long-time fans of this show and wish it the fullest of success on TV. Honestly, I could just as easily see folks swarming to it as I could see people not getting it and quickly moving on. Being so far detached from the culture of television at this point, I am not sure if I understand the medium enough anymore to be able to make a valid prediction. Still, I cannot express how happy I am to see a TV network willing to take a chance on something well worth it. As Ira Glass has made very clear, the radio show is not going away – the two will exist together. My hope is that some of the progressive methods that public radio and This American Life have instituted – free podcasts, audio downloads of programs, etc. – will be brought into the Showtime program as well. I know that one person cannot change a whole industry, and a very established industry at that. Still, my hope is that a little bit of public radio will rub off on this one show. Perhaps TV execs will then notice that fans react well to the attitude public radio fosters – you know, putting the priority of distributing the medium to the wide audience possible over pulling in the highest profit. I guess we will see…

Daily Delicious – Google Getting Into TV Ads?

I have been quite vocal on my lack of regard for online advertising and have even spent some time writing about how I think it could be improved. While it may not be in the online world, it is good to see some companies trying to improve the advertising we are exposed to. Our good friends at Google are interested in making TV advertising “useful” for its viewers. I assume this model will be loosely based on their highly successful Adsense program. After spending my youth watching TV and subsequently ridding my life of TV after living on my own, I can understand how some people think TV advertising could get a little smarter…

According to this article, Google is planning on making $11 billion in ad sales – not too shabby. It is not a secret that Adsense is a success from many different standpoints. I would definitely like to see online advertising go even further in its usefulness and site-by-site basis, but I recognize how large of a leap Adsense made to online advertising. Old media advertising could definitely use a shot in the arm at this point – and who better to go it than one of the best success-stories in new media. Still, it will be interesting if new media ideas still work in a different medium. Old media definitely will be eventually making the slow transition to new media – perhaps that evolution will take care of the problem on its own. link

New Nine Inch Nails Viral Campaign Proving Media 2.0's Reach

As the Nine Inch Nails viral campaign continues, its brilliance is starting to show. Nevermind the released tracks or the storyline being concocted for this campaign – do not get me wrong, they are both amazing – but that is entirely beside the point of this article.

With a few small websites, a couple flash drives containing MP3 files, and a whole boat-load of creativity, this viral campaign has caught fire – with three articles hitting the front page of Digg and tons of buzz generated elsewhere (online and offline). The Year Zero viral campaign has definitely succeeded and continues to draw attention much longer than the usual “marketing spikes” do. From my view, this is a major score for the media 2.0 corner. With the media/advertising blitz of the Super Bowl still resonating I thought it would be interesting to see how the marketing campaigns of media 1.0’s Goliath compared to the Nine Inch Nails viral project. Continue reading “New Nine Inch Nails Viral Campaign Proving Media 2.0's Reach”