Design for Speed

A fast website is not simply a marvel of engineering. Speed can be designed and is an integral, yet under-appreciated, part of our practice.

The homepage of Some Random Dude as of today is 39.6Kb spread across 5 requests (13.1Kb and 2 of those requests are Google Analytics). Over 30% of pages sampled load in 1 second or less. 74.5% of pages sampled load in 3 seconds or less. These numbers increase dramatically when you restrict the sample page loads to countries with high broadband adoption. This site performs this way not because of a plugin I installed or the server’s Apache settings (although they help). It performs this way because of tough decisions made in the design process. This site was designed to be fast. Continue reading “Design for Speed”