Some Random Dude is a blog by P.J. Onori that covers design & technology in the broadest sense possible.

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Posts Tagged ‘Opinion’

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Is This The Future of The Citizen? I Sure Hope So.

Posted on 28 February, 2008 at 3:57pm with no comments

This may seem off topic, but in a tangential kind of way, I think this video (which was a response from another great video) has a lot to do with some topics I bring up quite often. I speak about the internet and its open, meritocratic system as having the potential for great societal impact on the current young generations. On the fringes, you are starting to see an extremely informed, energetic and hyper-participatory group of young adults starting to show their faces. My personal opinion is that the internet has had a very large influence on this mindset and their ability to grow. The individual in this video glances over this subject is a cursory manner, but I found that portion of his talk extremely telling of the potential for positive change in the near future.

While I find Barack Obama’s speeches intelligent and (dare I say) hopeful, this individual’s video gives me far more hope. This person shows the potential and the will of young generations to bring about mind-boggling changes to this planet.

Improving Online Advertising (For Everyone)

Posted on 27 February, 2007 at 12:12am with 6 comments

In my first of three articles discussing online advertising, I wrote about what I consider is wrong with advertising. In this article, I will attempt to lay out my thoughts on how advertising online could be improved. One of the issues that I see as a problem of the current online advertising model is the emphasis on money and/or click-throughs. This current article talks about how the almighty click-through reigns supreme, no matter how much it damages the reputation of the site or the product that is being advertised. In addition, site creators seem to just fall in line and accept the one-sided relationship advertisers have laid out for them. Advertisers and site creators need to think smarter by thinking smaller. My thought is to put less money on the table and create more effective advertising partnerships with a smaller group of sites. In addition, the banner needs to finally be put to rest. A site’s real-estate is no match for its author’s thoughts, content and the trust it has garnered with its audience. Lastly, the site creator’s content, in conjunction with the trust from the audience, are not resources to exploit, but are potential partners in a sustainable revenue model.
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The Sorry State of Online Advertising

Posted on 30 January, 2007 at 12:09am with 15 comments

For many, the internet symbolizes innovation, creativity and unique expression. Why then is internet advertising so unoriginal, uninspired and uninterested in the people it is targeting? Online advertising symbolizes all that is wrong with the current state of the web. The basic model of advertising bombardment and sensory overload can ruin a site’s reputation while rarely giving the financial return expected. Why have site creators and online advertisers settled for such an unbecoming system? For many site creators, the allure of making income from their site outweighs the needs of their audience. This approach can ultimately cause much more bad than good.

Over the next few weeks, I will be writing about online advertising. This article will focus on what is currently wrong with the most common advertising model used online, the second will discuss my opinions on a better alternative and the third will flush out those ideas into pragmatic examples.

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If a Post is Written and No One Reads It, Did It Ever Exist?

Posted on 10 January, 2007 at 12:33am with 5 comments

Promoting your own site can be a tricky thing. You obviously want people to visit your site, but you do not want to be labeled a spammer in the process. There is a very fine line to be walked when promoting your own site – and I am not the one to give advice on how it should be done. What I can say, however, is that we all be lenient towards self-promotion. If not, we might end up missing out on a lot of great new content on the web – and it just might be from your site.
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Anti-Flash Standardistas – You’re Cutting Off Your Nose to Spite Your Face

Posted on 4 December, 2006 at 3:04am with 25 comments

The more I read attacks on Flash, the more I end up shaking my head in confusion. Honestly, I am a little surprised this is still being debated. People, we need to get over this. Before I elaborate further, I want to make clear my support for web standards, usability and accessibility. Additionally, I understand the concern with Flash – it is not as easy to make accessible compared to HTML/CSS, it has, and continues, to be used for some really stupid things, etc., etc., etc. We have all been down that road, we have heard the arguments. That being said, standardistas: you are fighting a losing battle, and on top of it, a battle not worth fighting. Flash is about as standards-friendly as any media plug-in there is. For each bad use of Flash, there are hundreds being used well. Lastly, and more importantly, it is changing what we can do on a browser and how our generation accesses media. Please, for everyone’s sake, stop griping about Flash and start educating people on how it can be used more effectively with standards and accessibility in mind.
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