Some Random Dude

Identity systems have become a mainstay for companies that are trying to secure a presence among their target audience. Strong identity systems have worked miracles for brand awareness through the years. With all the potential recognition that can come from a good branding, it seems logical that would translate well into the sphere of dot com organizations. Like many times before however, equating historical norms to loosely-related metaphors on the web can prove problematic. Being that the internet is first and foremost informational, how vital is a strong visual identity system for a dot-com company? If you ask me, not very. Read the rest of this post…