As the Nine Inch Nails viral campaign continues, its brilliance is starting to show. Nevermind the released tracks or the storyline being concocted for this campaign – do not get me wrong, they are both amazing – but that is entirely beside the point of this article.
With a few small websites, a couple flash drives containing MP3 files, and a whole boat-load of creativity, this viral campaign has caught fire – with three articles hitting the front page of Digg and tons of buzz generated elsewhere (online and offline). The Year Zero viral campaign has definitely succeeded and continues to draw attention much longer than the usual “marketing spikes” do. From my view, this is a major score for the media 2.0 corner. With the media/advertising blitz of the Super Bowl still resonating I thought it would be interesting to see how the marketing campaigns of media 1.0’s Goliath compared to the Nine Inch Nails viral project.
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