Logo - Some Random Dude

Identity On the Web – Are Logos Relevant Online?

Posted on 16 March, 2010 at 5:55am with 6 comments

Identity systems have become a mainstay for companies that are trying to secure a presence among their target audience. Strong identity systems have worked miracles for brand awareness through the years. With all the potential recognition that can come from a good branding, it seems logical that would translate well into the sphere of dot com organizations. Like many times before however, equating historical norms to loosely-related metaphors on the web can prove problematic. Being that the internet is first and foremost informational, how vital is a strong visual identity system for a dot-com company? If you ask me, not very. Read the rest of this post…

This Week’s Weekly Links of the Week – Week 83

Posted on 26 April, 2008 at 11:28am with 1 comment »

There are an above-average amount of links this week. Not too much more, but definitely more. I am continuing to write for May, so please keep coming back and get those comments ready for the special month of Comment Love. Have a good weekend.

Enjoy the links.

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Current.tv logo exploration in motion

Posted on 8 April, 2005 at 2:01pm with 7 comments

Current.tv had an open-submission for their logo that caught my attention. Instead of trying to re-design their logo, I wanted to push some interesting motion work with it. The thing that drew me to the concept behind Current is the idea is how community-centric it seems to be which theoretically allows anyone from anywhere can contribute to content of the station. This type of model will obviously be more fluid and to a certain extent, random compared to traditional network programming. From this, I decided to use the concept of randomness in the motion exploration of the Current logo.

All motion, movement, color and visibility sequences of each square is random; essentially making it so that every time you see the logo, it is slightly different. To a certain extent, the randomness supersedes the motion decided in each exploration. I wanted to attempt various methods of transitions to show the possibilities behind this concept and I feel the core idea of a randomly created/viewed logo ties in very powerfully with the concept of Current.

The Flash files use Actionscript for the random creation of each square and for the random color sequences. At this point, the logos have been tested on the Windows Platform and there are no performance issues. Due to the method of setting up the Flash file, making different methods of motion is quite easy and adjusting the speed of each square is easily changed as well.

Without further ado, here are the explorations: