We all know what video UGC has done to change the face of modern media. Video is beginning to show signs of a strong bottom-up structure forming. In turn, mainstream media has had to adapt by both slowly integrating UGC into their model and putting their content onto UGC networks. While video UGC has taken off, music has not followed suit due, almost assuredly, to the music industry’s absolute resistance to evolve. Until now, the stonewalling of progress by the RIAA and other music industry leaders has been relatively successful in terms of the big picture. There are no YouTube scale sites offering independent, community created music. In my opinion, there is plenty of talent out there, but these sorts of movements usually need a jumpstart in order to pull in the combination of a large community and ample traffic to become self-sustaining. For YouTube, the early inclusion of unwarranted copyrighted video (whether intentional or unintentional) was that jumpstart – now TV content is a much smaller piece of the puzzle as a large content creating community has been fostered. The recent launch of NIN Remix may just be the jumpstart for UGC music. UGC music will become mainstream. The only question is if NIN Remix will be what gets the snowball rolling.
Read the rest of this post…
