Three weeks ago, Apple unveiled the iPhone 4S. The phone was a tremendous leap ahead of its predecessors, yet the much of the feedback contained a tint of disappointment. Most of that disappointment stemmed from the news that Apple did not showcase the iPhone 5. Under the hood, the iPhone 4S had been drastically improved, however it did not provide the one thing so many people had been frothing at the mouth for, a new body. This response saddened me because it displayed a general misunderstanding of product design by the media and public at large. Would it be a problem if the iPhone 5, 6 & 7 looked the same? To many, yes. However, I believe the physical design of the iPhone has reached a level of quality that should make us question changing its design to meet the public’s insatiable need for new. Read On…