I really fail to understand how long it took me to start using Google Reader, but it is frankly changing how I consume content/information online. In the week or so I have used it, the amount of articles I have digested has taken off exponentially. I previously had a hard time regularly checking my favorite blogs as the process was cumbersome and plagued with too many steps. As usual, Google nailed the process and made something which previously was a pain into something I thoroughly enjoy.
I have noticed that I already have been commenting on my favorite blogs more frequently (which still is not enough) as well as getting ideas for new content on this blog. It is truly amazing what a good tool can do to impact your daily life.
I have been quite vocal on my lack of regard for online advertising and have even spent some time writing about how I think it could be improved. While it may not be in the online world, it is good to see some companies trying to improve the advertising we are exposed to. Our good friends at Google are interested in making TV advertising “useful” for its viewers. I assume this model will be loosely based on their highly successful Adsense program. After spending my youth watching TV and subsequently ridding my life of TV after living on my own, I can understand how some people think TV advertising could get a little smarter…
According to this article, Google is planning on making $11 billion in ad sales – not too shabby. It is not a secret that Adsense is a success from many different standpoints. I would definitely like to see online advertising go even further in its usefulness and site-by-site basis, but I recognize how large of a leap Adsense made to online advertising. Old media advertising could definitely use a shot in the arm at this point – and who better to go it than one of the best success-stories in new media. Still, it will be interesting if new media ideas still work in a different medium. Old media definitely will be eventually making the slow transition to new media – perhaps that evolution will take care of the problem on its own.