For many, the internet symbolizes innovation, creativity and unique expression. Why then is internet advertising so unoriginal, uninspired and uninterested in the people it is targeting? Online advertising symbolizes all that is wrong with the current state of the web. The basic model of advertising bombardment and sensory overload can ruin a site’s reputation while rarely giving the financial return expected. Why have site creators and online advertisers settled for such an unbecoming system? For many site creators, the allure of making income from their site outweighs the needs of their audience. This approach can ultimately cause much more bad than good.
Over the next few weeks, I will be writing about online advertising. This article will focus on what is currently wrong with the most common advertising model used online, the second will discuss my opinions on a better alternative and the third will flush out those ideas into pragmatic examples.
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