If you have been reading this blog for even a moderate length of time, you are most likely aware of the unusually high amount of Nine Inch Nails articles on this site (seen here and here to name a few). Considering the general theme of this blog, I could see how this could be seen as strange to many. Still, I tend to write a lot about how digital media (which design-technology intersects with) is changing not only mainstream media, but the society which consumes it – which in turn impacts how we do our work. For the past two years, Nine Inch Nails has really been on the frontlines of pushing media away from the consolidated, copyright-heavy, corporate-run model to a distributed, grassroots, artist-run model.
Last night, Nine Inch Nails released Ghosts I-IV, an independently-produced album that is available for download for the price of $5. There are 36 songs in this album, so that $5 looks even more reasonable than ever. For those of you into the tangible, CDs can be purchased as well. Additionally, 9 songs are available completely for free – no questions asked. While this is distribution model is new, it is not new – we have seen it with In Rainbows and Niggy Tardust, each with their own little tweaks on it. However, make no mistake, Ghosts is unlike any other album distribution we have seen.
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