A Better Web is Coming – Big Business Or Not

I read a very interesting article, Why the Semantic Web Will Fail, about one person’s thoughts on why the web will never reach its full potential due to the greed and short-sidedness of big business. The author makes some very good points in the article and it is quite compelling to read.

Here’s an excerpt:

The Semantic Web will never work because it depends on businesses working together, on them cooperating.

We are talking about the most conservative bunch of people in the world, people who believe in greed and cut-throat business ethics. People who would steal one another’s property if it weren’t nailed down. People like, well, Conrad Black and Rupert Murdoch.

And they’re all going to play nice and create one seamless Semantic Web that will work between companies – competing entities choreographing their responses so they can work together to grant you a seamless experience?

I think the author is right about one thing – big business is not a big fan of an open, sharing web and will fight it tooth and nail in the name of profit. My feeling however is that business really does not have a choice in the matter. The web is built on a very open, uncontrollable model – opening up infinite possibilities for individuals, competitors and or startups to ruin them in a heartbeat. The web is moving towards a more open model, like it or not. We do not rely on big business, big business relies on us. If corporations do not want to work in that model, all it takes is $15 for a domain name, $100 a month for hosting and word of mouth for some David to take down Goliath.
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Daily Delicious – Google Getting Into TV Ads?

I have been quite vocal on my lack of regard for online advertising and have even spent some time writing about how I think it could be improved. While it may not be in the online world, it is good to see some companies trying to improve the advertising we are exposed to. Our good friends at Google are interested in making TV advertising “useful” for its viewers. I assume this model will be loosely based on their highly successful Adsense program. After spending my youth watching TV and subsequently ridding my life of TV after living on my own, I can understand how some people think TV advertising could get a little smarter…

According to this article, Google is planning on making $11 billion in ad sales – not too shabby. It is not a secret that Adsense is a success from many different standpoints. I would definitely like to see online advertising go even further in its usefulness and site-by-site basis, but I recognize how large of a leap Adsense made to online advertising. Old media advertising could definitely use a shot in the arm at this point – and who better to go it than one of the best success-stories in new media. Still, it will be interesting if new media ideas still work in a different medium. Old media definitely will be eventually making the slow transition to new media – perhaps that evolution will take care of the problem on its own.

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Daily Delicious – Flash Performance and Memory Usage Tips

If you have not been to the Big Spaceship Blog yet, you should. They have all sorts of great tips and thoughts ripe for the taking. Their most recent article is the second post in a series of Flash performance tips. I was aware of a few, but others were completely new to me. Performance optimization may seem like a nerdy thing to some, but the process allow things to be done in Flash that otherwise would be too costly to the average processor or be a memory hog.

One of the pieces I especially enjoyed were links to resources on advanced collision detection. There has been some really good work in this area and I found is really helpful as my experience in that subject is extremely low. Really though, all the tips are very helpful and any Actionscripter should take a few minutes out of the day to read this article.

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Daily Delicious – Social Data through Microformats

Microformats are becoming hotter topic with each passing day. With Firefox 3 supporting microformats, web designers/developers are suddenly going to have many more tools hanging from their belt. I understood the gist of microformats, but it was not until I read a great brief on microformats that I understood the depth and power of what they make possible.

Semantic code now has a whole new layer of meaning and functionality with microformats that we currently have only scratched the surface of. In addition, those features will theoretically be easier to implement. The elemental microformats are where things get very interesting for me. Social features such as voting, personal connection and tags can be published and parsed through simple semantics. These features give the potential for any site to participate and contribute to socialized information. The next-generation social bookmarking/aggregator sites could be merely a centralized hub of otherwise decentralized information. This theoretically lessens the the need for behemoth all-in-one social sites such as Digg. This gives web publishers another tool to both contribute and tap into a stream of information to make data more rich and connected. Very exciting.

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