This has been a long time coming, but Some Random Dude is now running advertisements. I am pleased to write that I have joined the InfluAds network as one of their community members. You have probably already noticed the difference on the site in the promotional area. I am still working out some details on the placement, but this is pretty much how the site will look for a while. I have written about my concerns with online advertising, even though I acknowledge its necessity. That said, I have been wanting to be a part of an ad network for almost the same amount of time. I feel I will have a much better understanding of advertising if I actually advertised on my site. Up until this point however, there wasn’t a sweet enough of a deal to get me to actually bite. I think this will actually be the one that works though. Read the rest of this post…
Archive for the ‘Articles’ Category
Click on one of the items below to go to the postSome Random Dude Has Advertising (And Why That’s a Good Thing)
Posted on 6 July, 2010 at 7:16am with 2 comments
Things I Have Learned About SRD So Far.
Posted on 25 May, 2010 at 6:07am with 1 comment »
I mentioned a while back that I would be writing on the process of improving this site. Up until this point, I have been making small, incremental changes throughout the site to see if they would impact key traffic metrics. My goal was to set up some A/B testing scenarios on my blog, but performing tests on anything but the most superficial of elements proved to be disruptive. I then decided to move to Plan B and implement custom event tracking with Google Analytics. In short, the results have not only been revealing, but unexpected. I always knew in a theoretical level how important deriving empirical data was in order to justify a design, but soon after I began to observe detailed click patters, that opinion became concrete. If I was writing my Golden Rules of Site Redesign article today, it may be a little different. Read the rest of this post…
