Visualizing Your Socialality


Sociotope (Facebook page) by Stefan Wagner visualizes your social profile and activity to generate a rich visual interpretive system. Stefan explains:

Sociotope is an unconventional kind of interactive information graphics. By connecting the application to your Facebook account, your digital alter ego can be turned into a virus-like object whose behaviour, look and feel corresponds to the way you are behaving in Facebook.

This is one of those types of projects where it needs to be seen to fully understand. The video below does a great job showing off the app at a conceptual and visceral level, but I did not get a nuts-and-bolts understanding of how it works exactly.

Any lack of understanding aside, the visuals are gorgeous and show the potential of a strong data visualization system. Deciphering the verbose and voluminous data for something like social activity data can be off-putting to casual observers. Projects like this debatably act as gateway drugs to diving into deep, complex data.

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