Creating a More Conversational Online Landscape

As you may have read, I am very interested in improving the way we create, distribute and interact with content online &mdash especially pertaining to the content of ideas and concepts. So much of the effort during the blogging and Web2.0 explosion was focused on empowering the individual to create and share content. Just think of YouTube’s tagline, Broadcast Yourself. What excites me is that there are a plethora of startups focusing on the facilitation of creating rather than broadcasting of the created.

We all know about Quora which is not quite conversational, but it certainly does create discussions. The Next Web recently featured Treepoll and Teztify — both of which do not quite achieve what I am hoping for, but are interesting nonetheless. I am encouraged however that all three of the startups mentioned are focusing on what happens after someone broadcasts an idea or piece of content to a group of people.

I am often weary of a startup’s elevator pitch, but I find the difference in language describing startups founded around 2005-2006 to some of those in 2010-2011 interesting.

Take, for instance Twitter…

Twitter is a real-time information network that connects you to the latest information about what you find interesting.

…and from Treepoll…

Our goal is to forever improve the way people share their thoughts and opinions by making it not only fun but also enriching!

From Reddit…

Reddit is a source for what’s new and popular on the web. Users like you provide all of the content and decide, through voting, what’s good and what’s junk.

…and from Teztify.

Where people come to discuss, debate and share their opinions on the latest news headlines, personal experiences and anything else you can think of.

Yes, this is just language — the proof will be in the pudding. However, I like the fact that people are even mentioning the concept of two-way conversations and collaboration.

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